2023: Mapping the change in the business of fashion and luxury

Brand strategies to face the current change in the fashion and luxury industry

Change in the business of fashion and luxury is a hygiene factor. But it has never occurred as fast and dramatically as in the past few years.
Digital disruption,  increasing consumer consciousness and new market balances are forcing companies to react, putting into action new brand strategies to master this era of redefinition.

This ongoing observatory offers a widespread analysis of the main trends impacting the industry, with global data, insights and virtuous case histories showing how the fashion and luxury consumer mindset is shifting, and how the most successful brands are adapting (or not) to change.